MarketMoodz
ONON — On Holding AG
Is ONON overbought or oversold? Here is the current MarketMoodz read.
On Holding AG (ONON) currently reads Oversold on the MarketMoodz overbought/oversold meter, as of August 19, 2026. The Consumer Cyclical name (Footwear & Accessories) last closed at $31.03. The rating moved from Neutral to Oversold on August 18, 2026.
- Public ratingOversold (as of August 19, 2026)
- Last close$31.03
- Last changeMoved from Neutral to Oversold on August 18, 2026
- SectorConsumer Cyclical
- IndustryFootwear & Accessories
See all oversold Consumer Cyclical stocks →
AI analysis
On Holding AG combines a differentiated product engineering edge and a strong DTC/international footprint, which support mid-term revenue and margin stability. Growth is moderating from prior rapid expansion and the company remains exposed to inventory, FX and competitive pressure. Macro headwinds from higher long-term yields and any consumer discretionary pullback pose the largest near-term threats. Limited social and filing detail in the provided dataset raises uncertainty around sentiment and near-term catalysts. Watch upcoming inflation prints, consumer demand indicators, and company-level margin guidance for directional cues.
Key factors
- Strong brand and product differentiation in performance footwear (engineering / cushioning technology) with loyal premium customer base
- Growing direct-to-consumer channel and expanding international footprint, with particular traction in the U.S. and Europe
- Recent revenue growth trends have shown resilience, but top-line growth is moderating vs. prior hyper-growth periods
- Improving gross margins from product mix and operating leverage offset by promotional activity in some markets
- Limited near-term clarity on balance-sheet moves and capital allocation (share buybacks vs. reinvestment) given incomplete filing detail in provided data
- Macro environment: mild risk-on market tone could support consumer discretionary performance near term if rates remain stable
Risks
- Rising long-term interest rates that depress demand for discretionary and premium-priced consumer goods
- Intense competition from larger incumbents (Nike, Adidas) and fast-followers that can pressure market share and pricing
- Inventory and supply-chain volatility leading to markdowns or margin pressure
- Foreign-exchange exposure versus USD and EUR could compress reported results
- Consumer spending slowdown or shift away from premium athletic footwear during a tighter credit environment
- Limited social/research signal in the dataset increases uncertainty around retail sentiment and short-term momentum
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See today's live rating, score and targets
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