E.W. Scripps Company (The) (SSP) currently reads Oversold on the MarketMoodz overbought/oversold meter, as of October 3, 2026. The Communication Services name (Broadcasting) last closed at $2.74. The rating moved from Strong Oversold to Oversold on September 26, 2026.

• Public ratingOversold (as of October 3, 2026)
• Last close$2.74
• Last changeMoved from Strong Oversold to Oversold on September 26, 2026
• SectorCommunication Services
• IndustryBroadcasting

See all oversold Communication Services stocks →

AI analysis

E.W. Scripps Company combines a stable local-broadcast business with early-stage streaming and digital ad initiatives. Its retransmission fees and local/political advertising are defensive revenue anchors, but the company faces pronounced sensitivity to advertising cycles, limited scale in streaming vs larger competitors, and sector-level regulatory/legal uncertainties tied to data and content provenance.

Key factors

• Large local broadcast footprint with recurring revenue from retransmission fees and political/local advertising that can provide cashflow stability
• Exposure to ad-revenue seasonality and sensitivity to macro/rate-driven ad spend patterns observed across the Communication Services sector
• Streaming and digital initiatives provide growth levers (AVOD, FAST channels, content licensing) but lack the scale of major platform competitors
• Sector-wide regulatory and platform scrutiny (data/provenance, AI training/licensing) could create episodic headline risk that impacts monetization and legal costs
• Small-cap liquidity profile and limited institutional ownership can amplify volatility and inhibit orderly price appreciation absent a clear catalyst

Risks

• Ad-revenue downturn or softer political ad cycle reducing near-term revenue and cashflow
• Higher interest rates and multiple compression disproportionately pressure small media names that trade on ad-growth narratives
• Regulatory/legal developments around content, data provenance, or platform audits could increase compliance costs or limit distribution
• Execution risk on digital/streaming monetization and integration of any content/scale initiatives vs larger studios and aggregators
• Market-structure or social-media driven misinformation about share counts or corporate fundamentals could trigger sudden liquidity events

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