MarketMoodz
Quit Job to Open Bakery; Batter's Two Stores Bring in Seven Figures
Abi Caswell, 30, quit her executive assistant job in spring 2022 to bake full-time and now runs Batter from two storefronts in Hammond, LA, and New Orleans. In 2025, the two-store operation posted seven-figure sales, underscoring a rapid, scalable path for a boutique-food brand.
Key Takeaways
- Abi Caswell quit her executive assistant job in spring 2022 to pursue baking full-time.
- Batter opened its first Hammond storefront in November 2022 with a $40,000 loan secured by putting up Caswell’s house as collateral.
- A second Batter location opened in New Orleans in December 2024.
- Last year, 2025, the two stores combined generated seven figures in sales.
- Caswell estimates selling over a thousand baked goods per day across both stores and is exploring wholesale and online sales.
People Involved
- Abi CaswellFounder of Batter
Entities Involved
- BatterTwo-store bakery brand (Hammond, LA and New Orleans)
MarketMoodz Analysis
For investors, Batter’s growth illustrates a capital-light expansion path for artisanal food brands: start local, leverage community markets, and scale with a lean staff while leaning on digital marketing to boost demand.
Contracting a small loan for the Hammond store and paying it off by May 2023 demonstrates cash-flow discipline that can support multi-location growth and potential wholesale ventures.
The plan to expand online with a wholesale cookie mix and grocery-store placement signals an opportunity for broader distribution beyond the two shops, though staffing and operational capacity at the New Orleans location will be crucial to watch.
Source: Original Article
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