State Farm is making waves in the world of women’s sports, and it’s not just about insurance anymore. The company is doubling down on its commitment to female athletes with two exciting new partnerships that might just change the game.
First up, State Farm has signed USC basketball phenom JuJu Watkins to a name, image, and likeness (NIL) deal. If you’re wondering what NIL means, it’s basically a way for college athletes to make money from their personal brand. JuJu will be starring alongside the beloved Jake from State Farm in a new ad campaign. But that’s not all – State Farm is also becoming the title sponsor of Unrivaled, a fresh 3×3 women’s basketball league. Think of it as a fast-paced, street-style version of the game you know and love.
Why should you care? Well, State Farm isn’t just throwing money around for fun. Their Chief Marketing Officer, Kristyn Cook, explains that this investment makes good business sense. With more women becoming small business owners and taking charge of household finances, State Farm wants to connect with this powerful demographic. Plus, their data shows that women’s sports fans are tech-savvy and fiercely loyal – a marketer’s dream come true. It’s like finding the perfect avocado at the grocery store; you just know it’s going to pay off.
This move isn’t just a win for State Farm, though. It’s a big step forward for women’s sports as a whole. By putting their money where their mouth is, State Farm is helping to elevate female athletes and create more opportunities in the sports world. So the next time you see a State Farm ad featuring a women’s basketball star, remember: you’re not just watching a commercial, you’re witnessing a shift in the sports landscape. And who knows? Maybe it’ll inspire you to shoot some hoops yourself – just don’t forget to stretch first!
